I live in south Louisiana is the humidity is ridiculous. I was shocked that after using this for the first time, my hair stayed straight with no frizz, even after being outside for several hours. It really works!!

[This review was collected as part of a promotion.] I love this stuff. It really makes my hair look and feel fantastic. I've only used it a couple of times but it's lovely. I only wish I could use it on my hair when it's dry too.

My absolute fav product I have used in my whole hairdressing career! Liquid gold in a bottle, does exactly what it says every time I use on all hair types and my clients love the finish they get with the blowdry!

What can l say? This product is amazing. It definitely works wonders for my hair. I would highly recommend it. I've already purchased another one. Please give this a try you will not be disappointed.

[This review was collected as part of a promotion.] I love this product, it makes my frizzy hair smooth and shiny. I use it every time I wash my hair and in between if I wake up with kinks. Definitely recommended.

Have used so many different products for frizzy hair. Have found the number one product. No wonder it's called wow. So many compliments - have told all my friends about this product and they say wow as well. It has magical powers on your hair.

I have frizzy textured hair and this product completely rejuvenated my hair making it sleek, shiny and super easy to blow dry. I would highly recommend.

I have curly hair naturally but every so often I ike to blow dry it straight and this is my go to! brilliant for keeping my hair soft & silky and prevents humidity so my hair style lasts way longer!

I have tried every product on the market to tame my frizzy locks. This is the ONE. Not only does it work like a charm, it also lasts multiple days. A true WOW!

This stuff works and it also de-tangles your hair. Your supposed to activate it by using a hair dryer, but I've just let my hair air dry and saw smother hair.