I have spent hundreds of dollars on concealors only to be disappointed in some way. Took a chance on this one, and I am in love. Of course, everyone has different needs, but 16HR: Does not crease in my undereye lines, maintains coverage all day, actually serves as highlighter. It does set quickly, so I use eye moisturizer before and blend as soon as I apply it. I will purchase one shade darker soon because the Fair Beige is a bit too light and I have to be careful of "clown" eyes. For the cost and ease of purchasing (anywhere e.l.f. is sold), it is a winner for me! I agree with another reviewer who said the applicator sponge is too bit for the tube.

Really creamy formula, it lasted all day and most important it concealed my dark circles and gave me more of an awake and fresh look. The only thing I didn’t like was that the formula dried really fast and that made it a little hard to blend, but besides that it did the job. I received this product for free

I have used this as a switch to my makeup for 4 days now and I absolutely LOVE IT!! The coverage is unreal, it doesn’t look oily on my skin (love that it’s liquid but matte!), and stayed all day! I used both shades as a mix and it worked perfect and blended those pesky undereye bags and full coverage without looking too fake! LOVE!!

I give this product a full 5 stars!! I have never been into concealers, but this has me hooked. I love the coverage it has, and that it blends nicely into my skin. It is very smooth and looks beautiful. Definitely a great buy! I received this product for testing purposes.

This product is so amazing! I tried the shades “medium beige” and “tan walnut.” I mainly used this concealer for my dark circles under my eyes, and also whenever I had a breakout. I’ve tried a lot of other concealers, including some of e.l.f.’s other formulas and none of them can compare! This product really does stay on all day! I wore this concealer during a workout and it didn’t budge. I will definitely be purchasing in the future! I received this product complimentary from Influenster for testing purposes, but these are my honest opinions.

I absolutely love this concealer! The formula blends easily into other makeup and skin without creasing or lifting the makeup beneath it, which is great. It lasts all day long and it never looks cakey or streaky as long as you have it on. It is an amazing, full coverage concealer but it doubles really well as a highlighter to brighten up your face and make your skin look flawless (I have very fair skin and I was able to use the color “Fair Beige” to highlight my face and it looked so good!) Although I did receive this product complimentary to test, I have no doubt that I will be purchasing it on my own in the future.

I love the concealer. It’s perfect. Just I don’t think for my skin. After some time it fades off my skin and I have some spots of beige makeup on my face that is really noticeable. Maybe I’m not using enough primer or I’m doing something wrong. Maybe I need to get a different color but my skin is light. But when I first apply it looks perfect. I’m just having a problem keeping it in place.

I had received this yesterday for free for testing and product review purposes, and let me tell you! I’d buy this over and over again! This is the best coverage I have ever received! They have my exact shade and I couldn’t be more pleased! It leaves a beautiful Matt finished and leaves my skin looking flawless and NEVER oily I would most definitely BUY THIS PRODUCT AGAIN!

This is my new favorite concealer. I wear the shade Fair Rose. I'm pretty pale and this gives great coverage of under eye darkness and unevenness in my skintone. I wear this under a mineral powder foundation and it wears really well. However, I still notice some settling under my eyes.

I got this product free for testing. I absolutely love it. It goes on a little thick but I think that’s necessary to cover all of the dark spots on your face. It’s really easy to use and super portable. Stays on for hours So you don’t have to worry about sweating it off. I highly recommend this