This is the brand that my hairdresser uses. She swears by this line. She says its not as harsh on the strand as other brands. I don't see any damage when she uses this on my hair. It leaves my hair feeling vibrant and moisturized. I recommend to let the professionals work with your hair. They are trained. 

These toners aren't very expensive and they almost always get the job done. They're good for hairstylists who are starting out and they're easy to use. These were my go-tos when I did hair, but there are more brands out there to branch out to once you have the knowledge.

I had this toner recommended to me when I first researched bleaching part of my hair for the price of blue I have in now. While this toner works well, it only works when your hair is already at an 8 or 9, especially if you have really warm undertones like I do. I've seen it work wonders for others but I'm not sure it's quite right for me, so if anyone has suggestions on toners for dealing with super red undertones (I have no box dye in my hair) I'm open to suggestions!

[This review was collected as part of a promotion.] This is always my go to toner. My ashy blonde hair pulls red very badly so when I bleach it I am left behind with a nearly orange mess to control. When used with level 20 developer I always have beautiful, even icy blonde hair. I have yet to find a toner that does so well or lasts as long.

This is an awesome color IF you have light enough hair. It is great if you're at a level 9/10 and need to cancel out some yellow, but this will do nothing for orange hair. I wish they would put color levels on the box so you can choose an appropriate toner that is dark enough to work correctly.

[This review was collected as part of a promotion.] Used this for a shadow root and it turned out great, hasn't faded at all that I've noticed. Looks great and makes it look perfect honestly. Need to do this again and this is the perfect shade for me to use.

Wella Color Charm Liquid Hair Color is my favorite permanent color solutions. It mixes with a 1:2 ratio, does not smell incredibly offensive, and provides the most natural, even color payoff. The red shades are the best available on the market in my opinion. I purchase this regularly at Sally Beauty and happily ALWAYS get professional results with little damage when used with either 30v developer in my roots and 20v developer on my lengths. This is a repurchase for me and a product I recommend.

[This review was collected as part of a promotion.] Great products although it's a labeled as a toner it's a permanent color. After lifting ur hair and on scalp with bleach then toning with this would be a very bad option. It is going to burn. Toners usually are semi permanent so that's why they have a solution that works best. I suggest not using this until u wait a few days for ur scalp to regenerate. Also too strong for hair that's getting bleached and toned I'd say only great for touchups. Ur hair will get dry. And the tone washes amour fast but it does work.

[This review was collected as part of a promotion.] This is perfect to tone down the brassy colors in your hair after bleaching. It does make your hair look grey afterwards. It's well worth the price and I you have medium to long hair, be sure to use at least 2-3 bottles.

[This review was collected as part of a promotion.] Absolutely love using this on highlights for clients to get the perfect cool blonde without left over purple residue or yellow!!! Wella Color Charm Liquid Toner #T18 Lightest Ash Blonde (41Ml) (6 Pack)