[This review was collected as part of a promotion.] This is a really good toner it's definitely is a good toner and does have some aspects of blue and purple tones

My go to toner for my blonde!! Love Wella products!! Sally's is always the place to pick it up and get advice for any questions I may have! It works great to keep my blonde fresh and not brassy!

[This review was collected as part of a promotion.] I love this toner from Wella. Their toner is my favorite. I like my hair to be an icy blonde and this toner is perfect for that!

[This review was collected as part of a promotion.] This color is pretty. Used it for years. Was my go to. I have naturally brown hair and this color is a nice ash blonde.

[This review was collected as part of a promotion.] Best bleach I've used in a long time it's actually the only kind I like to use anymore. It doesn't make my hair have the orange tones it's great

It's amazing it leaves your hair almost silver or platinum blonde it makes your hair super shiny and soft I do recommend this cheap alternative to going to a salon

[This review was collected as part of a promotion.] Everyone wants this hair color and if you're able to get your hair light enough to do it it's absolutely beautiful. Wella products never disappoint!

[This review was collected as part of a promotion.] Very good product and did very little damage to my hair. Definitely took away the horrible yellow I had in my hair after bleaching would recommend

[This review was collected as part of a promotion.] This is definitely for professionals, i bleached my hair and it was this pretty platinum blond and pink but when i tried to tone it, it really didn't work.

[This review was collected as part of a promotion.] This is My go to hair color. It blend perfectly with other wells colors and lasts as long as any permanent hair color does.