So I'm sure you've seen those posts on social media about having vampy lips and hair and nails, right? Well this hair color fits right into the mix. Have you ever held cherry cola up to the sunlight? It looks black but it's really this deep rich blood red with undertones of brown, black, and purple. The color when mixed looks like a brassy orange. Fear not. When it oxidizes, it looks exactly like all the swatches you can look up online. It's so sexy in the sunlight but reserved indoors. Love love. My new go to color.

[This review was collected as part of a promotion.] My hair was not quite yet bleached pale blonde but it did tone it pretty well. This really only works the best on very pale blonde hair. If you leave it on too long it will be almost gray. So watch your timing!

[This review was collected as part of a promotion.] I gotta say I hated this product because it never turned out right but then again I didn't know I was doing it all wrong. Once I really looked it up and did it right it was so perfect people thought I went to the salon but I did it my self I really love this

[This review was collected as part of a promotion.] I liked this color! It gave me the tone I was looking for and it developed quickly which I liked. My only complaint was that the color faded more quickly than I was expecting. I would repurchase, just with the thought in mind that it needs to be touched up every 4-5 weeks instead of the standard 6 weeks.

Okay so contrary to popular belief, this is not an actual toner, but an additive to make whatever toner you're using a little cooler. Basically, you still have to use a bottle of Wella toner with it. I used the entire bottle to achieve a really awesome dark grey color on my hair and it lasted pretty well, but if you want a lighter grey just add less to your toner mixture. I usually mix the entire bottle of 050 with T18 or T14 and add another 2 parts developer to achieve the perfect grey/silver hair color. It's amazing and is able to cover even the most stubborn brass in your blonde. Plus it's more of a liquid consistency and it's super easy to work through your hair, which is awesome!

All you ladies that are trying to achieve that silver hair color I'm telling you this will get it there. While you still will need to lighten you hair to at least a level 10 blonde (very pale blonde/white) I mixed this with a ten vol developer and loved my results!

Love how this left my hair after I added highlights to it. It works if you want to tone your hair from the brassy yellow look . And I added a hair booster which helped with the toner so not only does it give you a good color but it also leaves your hair feeling good and I know that's what we look for specially after bleaching !

[This review was collected as part of a promotion.] The best toner for blonde hair ever. I have well water and when I was blond my hair always turned a rusty color from the water. All I had to do was use this toner and my hair turned back so beautiful ashy blond

[This review was collected as part of a promotion.] I use a lot of Wells product and I do all the work myself it's not that complicated to use and anyone can use it this is a good brand and I would recommend it to any mom who need a retouch easy to apply

[This review was collected as part of a promotion.] I love wella products I use their lightening powder their 20v developer for when I need to touch up my roots before applying my neon colors. I've used their nutmeg color and it was absolutely perfect it was so pretty and it lasted a long time and was easy to lift over a period of time. The picture below is the day after I colored my hair with the color nutmeg. After 5 months of having the color I decided to begin lifting it with the wella lightening powder and 20v developer the blonde is the 3 time in June when I lightened it. I started it in February 2nd time in April.